Early bet on ‘other’ revenue is paying off at The Dallas Morning News
Jim Moroney was a John the Baptist of the newspaper industry five years ago when he suggested that the then-tiny “other” revenue category could grow to cover print losses.
The Dallas Morning News publisher and A.H. Belo Chairman and CEO then practiced what he preached, aggressively buying up digital marketing and advertising companies around town and expanding commercial printing operations.
Those have become standard industry practices since. But Moroney’s early start was vindicated today as A.H. Belo reported those activities covered print losses in the second quarter and kept revenues level with the same period a year ago.