Casey Neistat and Gary Vaynerchuk (aka Gary Vee) both know a thing or two about hustle. They also know that there’s another side to hustle and hustle culture that doesn’t get as much airtime, and it goes something like this:

Hustle is good. Hustle is important. EXCESSIVE hustle leads to burnout, and both excessive hustle and burnout lead to feelings of self-doubt and guilt.

If you’re a creator or a brand, and you’ve got a message to spread, none of those things will help you do that. Here’s how to fix it.

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