Sony Introduces a New Monster: the a7III! | Andy’s Travel Blog

Like all markets, there are quite a few segments to the photography market. Entry-level, entry-mid, prosumer, professional, etc. Not sure whether those are the actual names, but hopefully you know what I mean. The competition in the entry-mid segment for is fierce: the Fuji XH-1, Nikon D750, and Canon 6DII, and the aging Sony a7II.