Post-Production Techniques, From Subtle to Fantastical | PDN Online

Post-processing and CGI make almost any image possible, but in today’s advertising market, “authenticity” is the buzzword. Advertising clients turn to photographers who understand how to plan and shoot for post-production when there’s a problem to solve: a tight budget, a particular color palette they want, a conceptual shot that requires some polish or an element of the fantastic.

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