Organic Social Isn’t Dead, It’s Just Called Engagement

How many times have you heard a colleague, client or marketing talking head say it: “Organic social is dead.” Sure, social media channels are crowded and it can be increasingly difficult to break through the static and get your customers’ attention, even if you’ve acclimated to the platforms’ ever-changing algorithms. As your brand’s reach shrinks, you might find yourself agreeing with the pundits that there’s not much of a point to organic social.



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