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Category: Business & Marketing

Google has a local news problem

Google’s search algorithm is effectively so biased against local news sources that it inflicts an unfair financial penalty on local journalism. Page views are dollars and Google is robbing your local newspaper to pay a few big, national news outlets. Consider a few assertions that lean toward fact: The dominant subsidy model supporting digital news is programmatic advertising. Advertising revenue requires page views and visits, the more the better.

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How Long Should Copyright Owners Have to Wait for Their Day in Court?

How Long Should Copyright Owners Have to Wait for Their Day in Court? by Cameron Rocha On June 28, 2018, the Supreme Court agreed to resolve a circuit split on copyright registration. The Fourth Estate Public Benefit Corp. v. Wall-Street.com decision will address when copyright owners are able to file a lawsuit for infringement, an issue especially important to independent creators.

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